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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos, by Elizabeth Keathley
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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options.
Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.
This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.
The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.
- Sales Rank: #315265 in Books
- Published on: 2014-03-31
- Released on: 2014-03-31
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .45" w x 7.50" l, .76 pounds
- Binding: Paperback
- 196 pages
From the Author
See second edition
From the Back Cover
See second edition page
About the Author
Elizabeth Ferguson Keathley is an information scientist with over a decade of experience in digital asset management. Currently she serves as chair of the education committee for the DAM Foundation, where she also oversees the online certification program for digital asset managers. She earned her MS in Archives Management from Simmons College in 2002, and in addition to contributing to CMS Wire and Circulating Ideas, Elizabeth helps organize and podcast the Atlanta DAM meetup group.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An absolute 'Must Have'
By Tony Gowell
In an evolving world of technology, and the need to retain the past. This is a 'must have' for anyone that is looking to update to a more seamless working environment, while maintaining the integrity of yesteryear. Don't fall behind!
2 of 2 people found the following review helpful.
A valuable resource!
By Amazon Customer
Not sure if you need a digital asset management plan? You already do. This guide can help you keep your data under control for the health of your business now and going forward. Clear strategies and real life examples make this daunting task very doable.
1 of 1 people found the following review helpful.
It is clear to see that there is real feeling put into this work which serves as a step by step guide to DAM
By James Rourke
In summation, as an apprentice DAM consultant and relatively new to the industry, I found this book both informative and enjoyable. I was never swamped by too much detail and felt that even the more complex points were broken down in a manner that anyone could read and understand. The book really serves as a manual, walking through the whole process of DAM from start to finish and giving you the information required to suit your specific needs. At the end of the day that is what DAM is about, although we can never really get a system that “fits all”, as long as we are provided with the appropriate impartial advice, from individuals such as Elizabeth operating ‘agnostically’, we can make informed decisions to reach our end goals. I would definitely recommend the work to anyone starting out on a DAM journey but would also say that professionals and vendors would benefit greatly from the knowledge imparted within.
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