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El Consumidor Es El Medio, by Fernando Anzures L.
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El Consumidor es el medio �Alguna vez te has preguntado cual es el medio mas efectivo para invertir en publicidad? �Por que muchos doctores no invierten escandalosas cifras en medios masivos pero sus consultorios viven llenos de clientes? �Por que crecen tan r�pido las ventas de ciertos productos al ponerlos en las manos de influenciadores reales? �Por que invertir en servicio es una de las formas mas efectivas de hacer Marketing? La respuesta es el consumidor y su arma mas poderosa su propia voz. El Marketing se encuentra en constante evoluci�n pasamos de un consumidor fiel a muchos no tan fieles y de grupos objetivo a micro tribus con d�ficit de atenci�n, entonces �C�mo podemos captar la mente , los corazones y los bolsillos de los consumidores? Este libro plantea el uso del voz a voz como la herramienta mas poderosa que existe el planeta y a trav�s de 9 formas de generar este marketing de voz a voz Anzures nos invita a descubrir ese nuevo marketing donde el consumidor dejo de ser el fin para convertirse en un poderoso medio. Un viaje por la historia del marketing, los medios y la publicidad para poder comprender como en la conversaci�n y la voz del consumidor recae el poder del marketing moderno y como las marcas deben de enfocarse m�s en la generaciones de estas conversacione, creando mejores contenidos, experiencias y tocando las fibras emocionales de una forma genuina. El consumidor es el medio una lectura obigada para todos los que quieren explorar novedosas formas de captar la atenci�n de sus audiencias.
- Sales Rank: #2844317 in Books
- Published on: 2013
- Format: Large Print
- Binding: Hardcover
- 389 pages
Most helpful customer reviews
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Speechles
By Hubert
En una sencilla, f�cil y divertida lectura, este libro viene a simplificar el bello arte de la comunicaci�n, simplemente sensacional.
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